Eco.
Friendly • green • safe
Overview
E Co. is a high-end European company that produces hygiene, cleaning, and cosmetics products for the good of the environment and people. Their soaps are so natural that you could eat them with no worries. Its top sellers are shampoo tablets, conditioner tablets, bars of soap, dish soap tablets, and lotion. E Co. is expanding its market to America and targeting a younger demographic. It will begin the expansion with its soap bars.
Process
I only designed boxes for the brand but still tried to pick materials that would produce the least waste for their packaging. I used a rectangle and three circles to represent a bar of soap and bubbles throughout their designs. These shapes can be seen in their logo, with the “E” being the bar of soap and the “Co.” being the three bubbles. All of the designs are very easy on the eyes and read as a “safe” brand. The designs are meant to have an overall feeling of classy but trendy as well.
