Rare seeds
passionate • Communal • kind
Overview
Rare Seeds is an online seed catalog that specializes in heirloom variety plants. They are located in Missouri but ship anywhere they need to. They yearn for a future where everyone grows at least one part of their diet. They wanted to put out a small publication to help teach some tips to their new customers and anyone else on how to harvest their food at home, but they wanted to update their brand as well before doing so. They greatly value the DIY mindset and wanted their new brand and publication to help inspire the mentality in other people.
Process
I wanted their logo to have movement and highlight “rare” in Rare Seeds with varying petal sizes. I usually try to do things very mathematically, but this logo had to be hand-drawn to fit the overall feeling of the company. Their heirloom-only supply is exciting, so I tried to get that across with their friendly logo that begs the viewer to dive deeper into who they are. Their brand colors are complementary to green, which would be present in their marketing of plants. The brightness of their brand colors also catches people’s eyes against the usual greens and browns of gardening books.
